Employer Branding and Internal Communication
Internal employer branding is the reputation an employer has with its current employees. An internal employer brand includes an employee value proposition (EVP), perks and benefits, compensation, company culture, core values and anything else that a company has to offer employees in exchange for their work.
Employer branding is a communication strategy focused on a company's employees and potential employees. It brings together all the branding and communication elements intended to enhance the value of belonging to a company, with the ultimate goal of retaining and attracting talent.